AI is reshaping journalism and the way we get and consume information – but the risk of deepening existing distrust in the media needs addressing, especially in the Balkans.
In the age of the digital revolution, where artificial intelligence, AI, intertwines with our daily lives, a profound ethical dilemma has arisen. This dilemma has shaken the foundations of truth, especially in the realm of media reporting. This specter goes by many names, but we commonly know it as “fake news”.
AI significantly facilitates all aspects of people’s daily and business lives but also brings challenges. Some ethical issues arising from the development and application of AI are alignment, responsibility, bias and discrimination, job loss, data privacy, security, deepfakes, trust, and lack of transparency.
AI has tremendously impacted various sectors and industries, including media and journalism. It has created different tools for automating routine tasks that save time and enhance the accuracy and efficiency of news reporting, content creation, and personalizing content for individual readers, enhancing ad campaigns and marketing strategies.
Source : Balkan Insight
